Brooks PowellROI in “Brand Awareness” Matters.Why “Brand Awareness” must play by the laws of ROI like any other form of advertising.Dec 17, 2021Dec 17, 2021
Brooks PowellWhy Cheers won’t work for everyone.How genetics causes various drugs and products to have varying levels of efficacy for different individuals—all the way from “highly…Jan 14, 2021Jan 14, 2021
Brooks PowellLiver fat and the Mediterranean DietChanging your dietary habits so you can enjoy alcohol with less risk.Dec 31, 2020Dec 31, 2020
Brooks PowellA primer on the Liver Habits Score™What it does, how we made it, and how drinkers can use it.Dec 30, 2020Dec 30, 2020
Brooks PowellAdded sugar is almost gram for gram as hard on your liver as alcohol.Everyone knows that alcohol is bad for their liver, but few recognize that added sugar is a similar villain that’s worthy of just as much…Dec 30, 2020Dec 30, 2020
Brooks PowellWhy we’re launching the Liver Habits Score™100 million Americans are at risk for later-stage liver disease. Heavy drinkers are especially at risk—but so are moderate drinkers…Dec 9, 2020Dec 9, 2020
Brooks PowellExercise gives you the right to drink.Exercise and alcohol are opposites when it comes to liver fat.Dec 6, 2020Dec 6, 2020
Brooks PowellHow many drinks per week does it take to destroy your liver?Understanding the most common metric used to quantify drinking levels.Dec 1, 2020Dec 1, 2020
Brooks PowellWhy drinking every day is its own risk factor — and also, one of the easiest things to change to…The CDC recommends that women consume no more than 1 drink per day, and 2 for men. But what does the literature say about 7–14 drinks…Nov 29, 2020Nov 29, 2020
Brooks PowellYou can be a drinker, or you can be overweight, but you can’t be both.How alcohol and BMI have a synergistic interaction in negatively affecting the health of your liver.Nov 29, 2020Nov 29, 2020
